As AI transforms how users search online, the debate of SEO vs GEO defines the next digital frontier. Traditional SEO focuses on rankings, while GEO targets visibility within AI-generated responses. Learn how to adapt your content strategy to stay relevant in the era of generative AI and ensure your brand is cited, not just found.

North Star’s AI models world leaders’ decisions in multiple simulated worlds to predict conflict outcomes, aiming to give diplomats months of warning before crises – it even estimated a 60% chance of escalation under a Ukraine no-fly zone.