The marketing technology landscape is being reshaped by Artificial Intelligence. Martech stacks are evolving with AI-powered personalization and automation, empowering "citizen developers". AI is now core in software, enabling predictive analytics and intelligent segmentation. Composable stacks with AI agents are the future, unlocking unstructured data for smarter, more human-centric marketing.

In today’s relentlessly competitive marketplace, brands are no longer vying for mere attention; they are engaged in a far more profound pursuit: the quest for genuine emotional resonance with their audience. Enter Emotion AI – a transformative force poised to not just incrementally improve but fundamentally revolutionize consumer engagement.

Aimfluance and Argos Identity announce strategic partnership to offer integrated digital transformation, compliance, and growth solutions.